A barcode for every piece of content
Movie, series, news episode, person, genre — all identified. TV and VOD — unified content space.
Service scope and specifications
- Name
- Content IDs
- Purpose
- Unified content identification across platforms and sources.
- Scope
- Unique IDs for films, series, episodes and persons; linkage to external catalogs; catch-up deduplication and TV/VOD linking.
- Target audience
- Pay TV, IPTV and OTT operators.
- Technical specs
- REST API, JSON; mapping to Kinopoisk, IMDB and others — per contract terms.
- Pricing
- From 65,000 RUB/mo (depends on volume — specified in the contract).
- Delivery
- SaaS / API access under a services agreement.
The Problem
Same movie on different channels — different names. News rerun — duplicate in catch-up. Recommendations suggest what viewer already watched.
How it works
Every content unit gets a unique ID — movie, series, episode, person
Same movie on 10 channels and in VOD = one ID. TV and VOD linked
Know what viewer already watched — don't recommend twice
Catch-up records only unique content, no duplicates
Benefits
Recommendations work
System recognizes identical content across channels and VOD
No duplicates
Catch-up records only unique. Rerun = same ID
TV + VOD
Unified content space. Viewer sees no boundaries
External databases
Mapping to Kinopoisk, IMDB, TMDB, Wikidata
Data Structure
Complete metadata for movie, series or show
Core Fields
Includes
More for operators
Schedules for 4K channels. Completeness, accuracy, real-time updates.
Genres, cast, studios, ratings, posters, stills.
Every program start within ±3 sec accuracy. Catch-up opens right from the first frame.
EPG metadata translation for your audience's language. Works in your existing XMLTV/JSON integration. Languages: kz, en, more coming.
Content compliance with legislation. 6 risk categories, registry monitoring, age rating. Shared responsibility.
Channel broadcast geography. Which channel is available in which region.
Logos, descriptions, contacts, website, social media, broadcast language.
Sport type, championship, teams, persons + posters.
Stylized posters for sports broadcasts: team logos, tournament emblems, athlete portraits.
OpenAPI 3.0, JSON, clear endpoints.
Full schedule by actual broadcast, not planned.
100% episodes filled. Better viewer experience, catch-up without duplicates, accurate recommendations.
Ad breaks and promos marked. For skip features.
Personal content recommendations based on viewer preferences.
Mapping linear TV and VOD catalog. Unified content space for recommendations.
Frequently asked questions
What is Content IDs and what is it for?
Unified content identification across platforms and sources.
What does Content IDs include?
Unique IDs for films, series, episodes and persons; linkage to external catalogs; catch-up deduplication and TV/VOD linking.
In what formats is the data delivered?
REST API, JSON; mapping to Kinopoisk, IMDB and others — per contract terms.
How to connect Content IDs?
SaaS / API access under a services agreement.
How much does Content IDs cost?
From 65,000 RUB/mo (depends on volume — specified in the contract).
Ready to connect Content IDs?
Tell us about your needs — we'll find the optimal solution.