Viewers find what they're looking for
Content IDs for personalization and discovery. VOD and live linking.
Service scope and specifications
- Name
- Content IDs
- Purpose
- Unified content identification across platforms and sources.
- Scope
- Unique IDs for films, series, episodes and persons; linkage to external catalogs; catch-up deduplication and TV/VOD linking.
- Target audience
- Streaming services and online cinemas.
- Technical specs
- REST API, JSON; mapping to Kinopoisk, IMDB and others — per contract terms.
- Pricing
- From 65,000 RUB/mo (depends on volume — specified in the contract).
- Delivery
- SaaS / API access under a services agreement.
The Problem
Viewer watched movie on live channel, but VOD doesn't mark it as "already watched". Personalization doesn't work.
How it works
Single ID for content in live and VOD
Watch history works everywhere
Recommendations account for everything
Discovery finds related content
Benefits
Unified history
Live + VOD in one profile
Better discovery
Finds content by relations
Personalization
Recommendations account for all
Retention
Viewers find what they want
Data Structure
Complete metadata for movie, series or show
Core Fields
Includes
More for streaming
Schedules for 4K channels. Completeness, accuracy, real-time updates.
Genres, cast, studios, ratings, posters, stills.
Content compliance with legislation. 6 risk categories, registry monitoring, age rating. Shared responsibility.
Every program start within ±3 sec accuracy. Catch-up opens right from the first frame.
Metadata + images already collected. Rights holders upload — you receive.
Stylized posters for sports broadcasts: team logos, tournament emblems, athlete portraits.
OpenAPI 3.0, JSON, clear endpoints.
Logos, descriptions, contacts, website, social media, broadcast language.
Channel broadcast geography. Which channel is available in which region.
Sport type, championship, teams, persons + posters.
100% episodes filled. Better viewer experience, catch-up without duplicates, accurate recommendations.
Ad breaks and promos marked. For skip features.
Personal content recommendations based on viewer preferences.
Mapping linear TV and VOD catalog. Unified content space for recommendations.
Rights holders upload data themselves. Single format, no manual work.
Frequently asked questions
What is Content IDs and what is it for?
Unified content identification across platforms and sources.
What does Content IDs include?
Unique IDs for films, series, episodes and persons; linkage to external catalogs; catch-up deduplication and TV/VOD linking.
In what formats is the data delivered?
REST API, JSON; mapping to Kinopoisk, IMDB and others — per contract terms.
How to connect Content IDs?
SaaS / API access under a services agreement.
How much does Content IDs cost?
From 65,000 RUB/mo (depends on volume — specified in the contract).
Ready to connect Content IDs?
Tell us about your needs — we'll find the optimal solution.