Plan your schedule without errors
See when content already aired and where it's planned. Unified IDs eliminate planning errors.
Service scope and specifications
- Name
- Content IDs
- Purpose
- Unified content identification across platforms and sources.
- Scope
- Unique IDs for films, series, episodes and persons; linkage to external catalogs; catch-up deduplication and TV/VOD linking.
- Target audience
- TV channels (broadcasters).
- Technical specs
- REST API, JSON; mapping to Kinopoisk, IMDB and others — per contract terms.
- Pricing
- From 50,000 RUB/mo (depends on volume — specified in the contract).
- Delivery
- SaaS / API access under a services agreement.
The Problem
You schedule a movie — but it's already on another channel in the same slot. Or a rerun from last week. Without unified IDs — blind planning.
How it works
Every content unit has a unique ID
When planning, see: when this content aired before
See where this content is planned on other channels
Eliminate collisions and unwanted reruns
Benefits
No collisions
See what competitors put in the same slot
Broadcast history
When and where this content already aired
Smart reruns
Control rerun frequency consciously
Efficiency
Programming director makes data-driven decisions
Data Structure
Complete metadata for movie, series or show
Core Fields
Includes
More for broadcasters
Single place for channel brand. Upload once — available to all operators.
One integration — all operators. 298 ecosystem participants.
Logos, descriptions, contacts, website, social media, broadcast language.
Content compliance with legislation. 6 risk categories, registry monitoring, age rating. Shared responsibility.
Who subscribes to channel, update delivery speed.
AI assistant for broadcast schedule optimization.
Who, where, how much shows. Ratings by platform.
Auto-verification of declared vs actual data on platforms.
Frequently asked questions
What is Content IDs and what is it for?
Unified content identification across platforms and sources.
What does Content IDs include?
Unique IDs for films, series, episodes and persons; linkage to external catalogs; catch-up deduplication and TV/VOD linking.
In what formats is the data delivered?
REST API, JSON; mapping to Kinopoisk, IMDB and others — per contract terms.
How to connect Content IDs?
SaaS / API access under a services agreement.
How much does Content IDs cost?
From 50,000 RUB/mo (depends on volume — specified in the contract).
Ready to connect Content IDs?
Tell us about your needs — we'll find the optimal solution.