Integration February 7, 2026 10 min read

Unified Data Visibility: From Production to Distribution and Monetization

2026 is the year of unified data visibility. Data from production, distribution, and business systems must be connected for automation and optimization.

The Data Silo Problem

Data in media companies is typically isolated in silos:

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Production

Technical metadata, MAM

📺

Distribution

Viewing data, EPG

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Business

Rights, finance

These systems don't communicate. Result: manual processes, missed insights, inefficient operations.

Unified Data Vision

The solution: APIs and data exchange standards connecting all systems:

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API integration

Connect MAM, EPG, rights, analytics through APIs.

📊

Standard formats

Common schemas for data exchange.

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Real-time sync

Changes propagate across systems.

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Unified analytics

Cross-system insights and reporting.

Business Benefits

  • Track assets from production to archive
  • Analyze content characteristics vs viewer engagement
  • Automate rights management and scheduling
  • Optimize distribution based on performance data

EPG/Metadata as Unified Layer

EPG and metadata serve as the unified layer connecting production, distribution, and monetization:

EPG as Integration Hub

  • • Content IDs link production assets to distribution
  • • Schedule data connects to viewing analytics
  • • Metadata enriches rights and monetization systems
  • • Universal IDs enable cross-platform tracking

EPG Service Solution

Building unified data visibility?

EPG Service provides the metadata layer that connects your production, distribution, and business systems.

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