Metadata as Product Layer
For years, metadata was treated as a utility function — something operations teams maintained in the background. That's changing.
"Metadata becomes the product layer, enabling discovery, personalisation, rights monetisation and automation."
— Lee Otterway, Dot Group
What Rich Metadata Enables
Discovery
Search and recommendations that actually work.
Personalization
AI-driven content matching to viewer preferences.
Rights Monetization
Automated rights tracking and windowing.
Automation
AI-powered workflows for content operations.
The Cost of Poor Metadata
Content without rich metadata is operationally expensive:
- Every time you can't find an asset → pay twice (cost + carbon)
- Manual processes that should be automated
- Missed monetization opportunities
- Poor viewer experience → churn
Foundation for AI Automation
AI in broadcast focuses on operational efficiency — but AI needs structured data to work:
Content analysis
AI analyzes video → needs metadata schema.
Workflow automation
AI automates tasks → needs structured data.
Predictive analytics
AI predicts performance → needs historical metadata.
Rights management
AI tracks rights → needs contract metadata.
EPG Service: The Foundation
Building your metadata layer?
EPG Service provides the foundational metadata layer for discovery, personalization, and AI automation.
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