Sports FAST Channel Growth
Sports emerged as a major FAST growth category. Sports channels doubled to over 220 channels.
Rights holders now recognize FAST as a viable distribution window — a way to monetize content beyond premium subscriptions.
FIFA World Cup 2026 as Driver
FIFA World Cup 2026 in North America is driving massive investment:
Deutsche Telekom
40 FAST channels on MagentaTV for World Cup coverage.
Comprehensive coverage
Sports, entertainment, lifestyle content around the event.
Advertising push
Major brands buying CTV inventory for World Cup.
Live Sports Migrating to CTV
- Improved self-serve tools — easier for advertisers
- Localized audience buying — target by market
- Better measurement — attribution for sports ads
EPG Requirements for Live Sports
Live sports have strict EPG requirements:
Real-time updates
Schedule changes, delays, overtime.
Accurate start times
Critical for viewer experience.
Team/player data
Metadata for discovery and ads.
Multi-language
Commentary options, territories.
EPG Service for Sports
Launching sports FAST?
EPG Service provides real-time EPG updates, sports-specific metadata (teams, leagues, players), and multi-language support.
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