EPG for CTV and SatTV
Most operators know how EPG technologies positively affect the quality of TV content viewing. Network managers monitor innovations, implement updates that are available to them, and receive an increase in the loyalty of their subscribers.
The EPG is a showcase for a pay-TV operator. Losing control of the TV guide is fraught with the loss of the ability to generate additional revenue.
Indeed, which of the operators is ready to give up the net profit? After all, while viewers make their way through the list of hundreds of TV channels, they are less likely to learn about content in paid packages and subscribe to them.
Naturally, the implementation of the maximum EPG functionality is available in the Internet environment. For CTV and SatTV networks that have not yet implemented the HbbTV standard, there are still reliable ways to improve the attractiveness of their service. Some solutions even allow you to compete on equal terms with IPTV/OTT.
Statistics of the introduction of the EPG service (TV guide):
- Customer loyalty increases by 30-40%,
- Outflow is reduced by 15-20%,
- ARPU grows by 5-15%
With the TV guide functionality, the service becomes more attractive to the viewer. There are reasons and opportunities to influence the cost of services, introduce new advertising platforms, and strengthen competitiveness.
The EPG mobile app gives subscribers the ability to interact with the content delivered to the "home screen". Contribute to this are extended metadata with trailers, illustrations, photos, ratings, and other content in the program guide.