Rights are sold — but viewership data is missing
Rating and viewership share of your content on TV channels — from the EPG Service operator base, so negotiations and renewals run on numbers, not gut feel.
Why this happens
Distributors and studios have no direct access to viewership metrics — they have to request them from channels manually, outside formal processes and with no guarantee of getting them.
As a result, key decisions — from license renewals to launching new content — are made without analytical support.
How it works
We collect TV schedules and metadata and join them with operator viewing logs — that produces real viewership data for your catalog on specific channels for the period you need.
Three scenarios where this works
Channel negotiations → come with numbers, not gut feel
Match content to the channel’s audience and back the pitch with figures — which titles for a similar audience performed best.
Audience understanding → see share the day after air
Rating and share literally the next day after broadcast — without waiting for channel reports.
License planning → pick channels from data, not intuition
Choose channels and timing for new licenses based on real viewership data.
Potential estimate
How much are you leaving on the table without viewership data?
Channels push prices down when there are no audience numbers. Estimate lost revenue from underpriced deals and missed renewals.
Where money is lost without analytics
- Content sells for less than it is worth
- The channel presses for a lower price at renewal
- No arguments to raise deal value
- Risk of not renewing the contract without numbers
Your figures
New licenses and renewals
In USD, before tax
What % of deals renew existing licenses
Deal-value growth scenario
Realistic — mid-market: +17% to price, recover 10% of renewals.
Your potential
RealisticIf negotiations used viewership data
Lost revenue —
What the calculation is based on
- Deal price uplift 10–25% depending on scenario
- Recovery of 5–15% of renewals that fail without numbers
- EPG Service data: operator logs + broadcast schedules
An estimate to test the hypothesis, not a financial model. Exact figures — on a demo for your catalog.
What the report shows
By genres and channels
- Viewership share by genres of your content on specific channels
- Live and catch-up separately: how much was watched live vs later
- Unique viewers and session count for the period
By specific titles
- Viewership share of each title on the channel for the selected period
- Dynamics by years and seasons — long periods without limits
- Content position in the channel’s genre grid
Sample report · demo data
Rating and viewership share
Rows = title × channel. Rating% = UV / total operator UV. Share% = UV / channel UV for the day.
| Title | Channel | Category/Genre | Views | UV viewers | Rating% | Share% | Live% | Catch-up% | Loyalty index | Position on channel |
|---|---|---|---|---|---|---|---|---|---|---|
| City Chronicle | Channel 1 | TV series · Mystery, Romance | 25 | 22 | 92.0% | 8.0% | 1.14 | #1 of 2 | ||
| The Defender | Channel 2 | TV series · Mystery | 4 | 1 | 0.0% | 100.0% | 4.00 | #16 of 23 | ||
| Family Story | Channel 3 (regional) | TV series · Comedy, Family | 9 | 4 | 100.0% | 0.0% | 2.25 | #4 of 10 | ||
| City Chronicle | Channel 3 (+2) | TV series · Mystery, Romance | 3 | 3 | 100.0% | 0.0% | 1.00 | #1 of 2 | ||
| The Investigation | Channel 4 HD | TV series · Mystery, Crime | 1 | 1 | 0.0% | 100.0% | 1.00 | #8 of 12 | ||
| Family Story | Channel 3 | TV series · Comedy, Family | 5 | 1 | 0.0% | 100.0% | 5.00 | #12 of 18 |
Demo fragment. On a demo we will show a report for your catalog — with real titles, channels and period.
Who it is for
Content distributors
With active TV licenses — for channel negotiations and planning the next deals.
Independent studios
Production companies with their own distribution — to see how their content performs on air.
Companies without analytics
Without access to audience data, or whose current tool does not cover the job.
Frequently asked questions
What are the data based on?
Since 2012 EPG Service has collected and normalized broadcast schedules for 4,300+ TV channels. We combine operator viewing logs with that base: each log record is linked to a specific title, channel and airtime.
How reliable is the data?
Data come from operator viewing logs joined with the EPG Service schedule. We state the source and coverage honestly: this is not a panel study and not a representative sample of a national audience. It is a signal from an operator base that the client interprets with the methodology in mind.
Who already uses viewership data when working with channels?
Some distributors with access to viewing data use it in negotiations — they match content to the channel audience and back the pitch with numbers. Most do the same without data — via informal requests to channel editors or by intuition. We provide a structured tool without depending on personal relationships.
Which channels and periods are covered?
EPG Service covers 4,300+ TV channels from 60 countries. The broadcast archive starts in 2020. Exact coverage in operator logs depends on the connected operator base — we clarify this in a demo.
How do I get access?
Submit a request via the form. We will contact you, clarify the task and show data for your catalog. A demo takes 20–30 minutes.
How much does it cost?
Pricing is individual — depending on catalog size and period. Leave a request and we will discuss it on a demo.
Request a demo for your catalog
We will show viewership data for your content — no obligation. 20 minutes, reply within 1 business day.