For TV channel distributors

Competitor schedule control before airtime

Reduce overlaps — increase viewership share — strengthen channel position

Request a demo How it works

Why it matters

Schedule decisions without a market picture are made blind — until the airing has already happened.

You lose share in the slot

A strong title airs in parallel with the market — audience goes to the competitor.

Content competes not only for viewers, but also with itself.

Channel uniqueness blurs

Title and genre overlaps show up only after airtime.

Harder to defend channel position in the package and in talks.

Decisions come after the fact

The slot is already locked, the airing happened — the grid cannot change.

Money and prime time spent without competitive context.

Market transparency for schedule programming

You set the competitive environment — and get the picture of overlaps by slots, titles and genres

As a result

Less wasted promo budget

A promo campaign for a premiere does not burn in a slot shared with the same content at a competitor.

More valuable ad inventory

Viewership share in prime time shapes slot rating — and rating sets the price of ads in that airing.

Stronger position with operators

A unique schedule not diluted by overlaps — an argument when discussing tariff and package placement.

How it works

1

Perimeter

Select your channels and competitive set

2

Risk zones

See overlaps by slots, titles and genres

3

Decision

Change the schedule before it goes to air

4

Check

Verify the effect on following periods

Market overview · film TV channels (RU)
Perimeter: 6 channels Friday · slot 20:00–22:00
Schedule sample: 29.12.2025 — 29.06.2026
Observation

In prime time 20:00–22:00 almost every second broadcast in the perimeter is comedy / entertainment (46.7%). At 20:00 only 2 of 6 channels air consistently (33%), while by 21:00–22:00 pressure rises again to 67%: the genre is already dense — the early hour is an entry window.

Evening hour pressure

19:00
67%
20:00
33%
21:00
67%
22:00
67%

% of perimeter channels with a consistent airing in that hour in the sample.

Genre overlap · 20:00–22:00

Comedy / entertainment 46.7%
Action / thriller / crime 33.3%
Drama 20%

Share of slot airings by the title’s primary genre. Average Kinopoisk score at 20–21: 7.5.

Competitor airing examples in the perimeter

Heartbreakers · 20:30
Comedy · Kinopoisk 7.2
genre clash
Collision · 21:00
Drama · Kinopoisk 7.9
strong slot
Fist of Fury · 20:40
Action · Kinopoisk 7.9
not comedy
Losers · 21:05
Comedy · Kinopoisk 7.1
genre clash

Method: schedule overlap by Content ID / genre metadata. Perimeter: 6 film TV channels in Russia. Demo product report; on a demo call — your perimeter and period.

Get an overview for your channels

See overlaps before airtime

We will show risk zones by slots on your channels — and which decisions can still change.

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