Why do I need an extended EPG?
Viewer:
- ease of use, subscription
- filtering by criteria of interest
- notifications about the beginning of any movies, TV series, programs
- synchronization with social networks
- exact start time of transmission
- personal recommendation system
Operator:
- competitive advantage
- high customer loyalty
- subscriber growth and reducing churn
- data for TV viewing analysis and ratings of TV channels for packaging
- additional platforms for monetization
TV channel:
- data for content analysis
- content modernization taking into account the preferences of the target audience
- the growth rating of the channel
- growing interest from operators
- relevance and timeliness of programme updates
Television:
- retention of subscribers, reduction of churn in favor of the Internet
- the rise time of viewership and appeal of television
- data for statistics, ratings
- innovation feedback
- synchronization with social. networks