AI Revolution in CTV Advertising
AI is fundamentally transforming how CTV advertising works. 86% of ad buyers now use GenAI for video creation, and by end of 2026 40% of all CTV advertising will be AI-generated.
Hyper-Personalized Creative at Scale
AI enables hyper-personalized creative at unprecedented scale:
Neighborhood-level targeting
Different versions for different locations: local stores, landmarks.
Weather-triggered creative
Umbrellas when it rains, ice cream when it's sunny.
Time-of-day variations
Morning vs evening versions with different tone.
Demographic personalization
Visuals, voiceover, music adapted to audience.
Interactive & Shoppable CTV Ads
Interactive and shoppable CTV ads show +53% higher conversions compared to standard ads:
- QR codes — scan to buy directly from TV
- Remote-clickable — add to cart with remote
- AI-guided commerce — recommendations within ad
- Second screen sync — push to mobile during ad
Attention Metrics Replace Clicks
The industry is moving from impressions/clicks to attention-based metrics:
Time-in-view
How long the ad was actually visible.
Creative resonance
How well creative matches context.
Contextual alignment
Ad relevance to surrounding content.
Brand recall
Viewer's ability to remember the brand.
Role of Metadata: AI Needs Data
AI personalization requires detailed content metadata. Without it, AI is "blind":
Data Deficit Problem
Platform invests in AI personalization, but without structured metadata (scene-level, emotion tags, objects) AI cannot match creative to context. Result: generic ads with low engagement.
Required metadata for AI personalization:
- Scene-level descriptors — what's happening in each scene
- Emotion tags — emotional context of content
- Object recognition — products, brands visible in content
- Mood classification — overall tone and feel
EPG Service Solution
EPG Service provides enriched metadata for AI-driven CTV advertising:
Mood & Emotion Tags
Emotional context for creative matching.
Scene Descriptors
Content characteristics at scene level.
Contextual Taxonomy
Detailed classification for brand safety.
Real-time Updates
Metadata synced with live programming.
Implementing AI-driven CTV ads?
EPG Service provides enriched metadata for AI personalization: mood tags, scene descriptors, contextual taxonomy.
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