W Why do I need an extended EPG?


- ease of use, subscription

- filtering by criteria of interest

- notifications about the beginning of any movies, TV series, programs

- synchronization with social networks

- exact start time of transmission

- personal recommendation system


- competitive advantage

- high customer loyalty

- subscriber growth and reducing churn

- data for TV viewing analysis and ratings of TV channels for packaging

- additional platforms for monetization

TV channel:

- data for content analysis

- content modernization taking into account the preferences of the target audience

- the growth rating of the channel

- growing interest from operators

- relevance and timeliness of programme updates


- retention of subscribers, reduction of churn in favor of the Internet

- the rise time of viewership and appeal of television

- data for statistics, ratings

- innovation feedback

- synchronization with social. networks

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